How much do ads cost on YouTube is a great way to promote your brand. As the world’s second most popular website with 2 billion logged-in users a month, it has an undeniable reach that can help you attract new customers and achieve your marketing goals. YouTube’s advanced targeting capabilities – thanks to it being part of the Google network – make it easy for businesses of all sizes and niches to develop YouTube video campaigns that deliver high ROI.

When setting up a YouTube campaign, you can choose from several types of ads that influence how much your video ad will cost. YouTube ad pricing is based on competitive bids, just like AdWords. This means that you can have more competition for a spot, so your bid price may be higher than the competitor’s bid. However, your bid price will never exceed the maximum amount you’re willing to spend on a campaign.

How Much Do Ads Cost on YouTube? Budgeting Tips for Marketers

Another factor that influences how much your ad will cost on YouTube is the audience you choose to target. This can be a broad audience – such as people who watch your type of video content – or a more specific one, such as those who watch videos about the same topic. Choosing a particular audience helps to ensure that you’re not paying for views from people who are unlikely to be interested in your business.

You can also select a “viewable CPM” (cost-per-mille or vCPM) for your ad, which determines how many times your ad is likely to be seen by someone who’s eligible to see it. This can be useful if your ad is sensitive to certain topics, such as violence or sexually suggestive content.