Validate emails validation involves ensuring that an email address is valid and that it can receive mail. It’s a useful process to use when sending out a marketing campaign because it will help to reduce bounce rates and ensure that your message reaches its intended recipients. In addition, it can also provide valuable insights to your team so that you can better understand your customers’ needs and preferences.

There are a few ways to validate emails, but it’s important to choose the right tool for your business. Some email checkers only verify that an address is in the correct format, while others ping the server to check for deliverability. Using the wrong tool can result in your messages being marked as spam or getting placed on blocklists, which will hurt your sender reputation and affect your ROI.

The best way to validate emails is by using an email verification service that checks for both the proper format and if an email can be delivered. This will help you to avoid the headaches and costs associated with a high bounce rate and ensure that your messages reach their intended recipients.

Free Email Address Verification: A Cost-Efficient Solution for Keeping Your Email List Clean

In addition to improving your overall email deliverability, an email verification service can also help you reduce your spam complaint rate. A high spam complaint rate can negatively impact your Sender Score and cause your ESP to limit or terminate your account. Invalid email addresses are a major source of spam complaints and can lead to your email being labeled as junk or even being blocked completely. Using an email validation service can help you to remove inactive email addresses from your list so that you can keep your spam complaints and bounce rates low.